Our Senior People

Adam Croft

Since 2005 Adam was the lead transaction member of an independent brokerage specialising in the disposals of SME companies across the UK (facilitating over 100 company sales in this time), joining JDC in 2013.

Adam specialises in the sale of independent companies within the £500,000 - £50 million turnover range, predominately, but not exclusively in the business support and services sector.  His experience encompasses negotiating and completing deals with corporate entities based in the UK and overseas, including transactions with multi billion pound turnover AIM listed purchasers, international groups, investment consortia and private equity houses.

With an in-depth knowledge of valuation metrics, the sales process, negotiation, deal structure and the lead process, Adam also has extensive knowledge of the healthcare sector in the UK and Republic of Ireland, and was requested to discuss the industry as a panel member alongside other industry and financial peers at the Bournemouth Care Show in 2013.

He is one of a handful of advisers who have an in-depth knowledge of the business and support services sector, in particular the UK recruitment and employment sub market, having completed disposals of recruitment companies in every region of the UK, as well as mainland Europe.

Here is Adam's personal statement:

“From my experience in the disposal of a wide variety of companies, I have seen first-hand how unprepared some vendors are for the process.  Selling a company is likely to be the single largest financial transaction that an owner undertakes in their lifetime, and undoubtedly the most important, so seeking professional advice at an early stage can ensure that you and your company are fully prepared to maximise your return.  By joining JDC I am excited to offer clients a wider variety of services in order to prepare a company for sale at the earliest opportunity, ensuring the stress can be removed from an often complicated process.  I pride myself on going above the level of service expected by my clients, and gain satisfaction from agreeing a deal that surpasses expectations.”


  • “...great business advice...”
  • “...pro-active and knowledgeable advisers...”
  • “...key role in the development of our business...”
  • “...clarity of thought and essential guidance...”
  • “...regular pithy and cost effective advice...”
  • “...friendly high quality support from people who understand our business...”
  • “...excellence through expertise for over a decade...”
  • “...have always met and often exceeded our expectations...”
  • “...pro-active and professional throughout...”
  • “...doubt we would have reached a successful outcome without them...”
  • “...professionalism without drama...”
  • “...always found their judgement to be spot on...”
  • “...first class advice and assistance...”
  • “...we found their no-nonsense approach, experience and knowledge to be second to none...”
  • “...expertise and sheer professionalism...”
  • “...our key advisers from day one...”
  • “...advisers who we trust implicitly and who are genuinely committed to us and our business...”

we are based in Norwich and have office facilities in London. Get in touch on 01603 703177 or contact us here