Our Senior People

Tony Longman CTA

Tony has over 25 years’ experience in providing tax advice to entrepreneurs and companies. This experience included an initial spell with HM Revenue & Customs before changing sides!

In recent years his focus has been on providing tax advice on transactions and, reflecting the broad range of clients he has worked with, this advice ranges from straightforward sales to complex demergers and restructuring for companies and unincorporated businesses.

Tony has frequently been retained by clients for many years to advise on the tax implications of a wide range of events and transactions, helping to steer and deliver a long term tax strategy which takes into account succession plans and balances short term tax liabilities alongside long term capital tax exposure. Such long term relationships enable Tony to demonstrate his extensive range of tax ideas and solutions helped by an in-depth understanding of his clients' aspirations and concerns.

Tony has an exceptional breadth and level of experience in dealing with the tax complexities arising from transactional work enabling him to deliver tax efficient solutions to businesses and entrepreneurs to take advantage of available tax reliefs. This experience covers both the formulation and delivery of tax solutions as well as dealing with subsequent reporting and HMRC enquiries, ensuring that clients are given a high level of service and certainty throughout the process.

As an active member of the Chartered Institute of Tax for over 20 years Tony keeps abreast of the constantly changing world of complex tax planning and legislation.

Here is Tony’s personal statement:

“My broad experience enables me to identify tax efficient solutions and ideas to help clients achieve their objectives, whether they are selling their businesses after decades of hard work or trying to grow a new start up. Tax is overly complex and my aim is to achieve solutions that are understandable and transparent to clients and which address long term aspirations rather than promoting short term fixes.

Where tax problems are in danger of derailing a transaction, I pride myself on finding workable solutions and ideas to resolve such problems.

I am able to provide advice that helps address both shareholder and company needs, taking into account the impact of all taxes rather than looking solely at one aspect. I adopt a communication style that ensures my clients understand the key aspects of any tax advice together with a sensible appreciation of any risks or exposure.”

  • “...great business advice...”
  • “...pro-active and knowledgeable advisers...”
  • “...key role in the development of our business...”
  • “...clarity of thought and essential guidance...”
  • “...regular pithy and cost effective advice...”
  • “...friendly high quality support from people who understand our business...”
  • “...excellence through expertise for over a decade...”
  • “...have always met and often exceeded our expectations...”
  • “...pro-active and professional throughout...”
  • “...doubt we would have reached a successful outcome without them...”
  • “...professionalism without drama...”
  • “...always found their judgement to be spot on...”
  • “...first class advice and assistance...”
  • “...we found their no-nonsense approach, experience and knowledge to be second to none...”
  • “...expertise and sheer professionalism...”
  • “...our key advisers from day one...”
  • “...advisers who we trust implicitly and who are genuinely committed to us and our business...”



we are based in Norwich and have office facilities in London. Get in touch on 01603 703177 or contact us here